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From Transactions to Relationships: Embracing the membership economy

Thom Jenkins, PetsApp

Synopsis

With insights from the CEO of Nike and COO of Walmart.com – we will look at how veterinary clinics can leverage their knowledge of and familiarity with their clients to move beyond transaction based economics to embrace the “forever transaction” as part of a shift to the membership economy.

Taking our lead from customer-obsessed subscription businesses, like Amazon Prime and Netflix, we will learn how increasing the proportion of a clinic’s revenue that is monthly-recurring can improve both business and patient outcomes.

Learning Outcomes

  1. Learn how subscriptions can improve both our patient advocacy efforts and patient outcomes
  2. Establish the link between the membership economy and veterinary team happiness
  3. Discover new tools that help us navigate a stagflationary environment as we enter the Age of the Customer

Session run time: 20minutes

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